Winnipeg Content Creation
Expression
/ikˈspreSH(ə)n/
Visibility · Consistency · Execution · Alignment
Most people think content is about trends…
Trending sounds. Trending formats. Performing online in ways that don’t actually feel like them.
Expression shifts that narrative. It focuses on visibility with purpose and showing up in a way that educates, attracts the right clients, and reinforces your positioning without burning you out in the process. Instead of decision overload, you have direction. Instead of inconsistency, you have rhythm.
Rather than reacting to the algorithm, you’re creating content that actually supports your business and the work you do within it.
Expression is where visibility becomes sustainable.
This experience is for business owners who know they need to show up, but don’t want to spend their lives figuring out what to post, when to post it, or whether it’s even doing anything for their business. You have work to do, clients to serve, and decisions to make.
Expression exists so your presence doesn’t become another full-time job. We aren’t creating content for the sake of noise. We create cohesive, intentional, business-relevant visibility built to support where you’re going. Strategic content creation for business owners who want their visibility to support their work, not compete with it.
Expression is for you if:
You’re a business owner who knows consistency matters, but doesn’t want to live inside content creation
You want your content to attract aligned clients, not just attention
You’re tired of guessing what to post and second-guessing whether it’s “working”
You value quality execution and thoughtful strategy over trends
You want visibility that feels intentional, not performative
This is not for trend-chasing or viral experiments.
If you want that, you can do it on your own.
Expression is for people ready to take their presence seriously.
How Expression works…
01. Monthly Strategy & Direction
Expression begins with light, focused strategy. Each month, we identify what you’re showing up for right now, what your audience needs to hear, and the role content is playing in your business.
This ensures everything we create has purpose and supports where you’re going, rather than adding more noise to your plate.
02. Content Creation & Execution
Expression delivers a mix of professional photography and video assets.
What we create is decided intentionally. Some months lean more heavily into video. Others rely on imagery that supports education, credibility, and visibility. Not everything needs to be everything, every month.
The focus is quality, cohesion, and relevance, not volume for the sake of staying busy.
03. Repeatable Content Systems
You’re not reinventing the wheel every 30 days, just the color of the wheel.
Expression includes the development of a repeatable content framework that creates consistency, reduces decision fatigue, and gives you clarity around what showing up actually looks like for your business.
You’ll always know the direction you’re moving in, even as things evolve.
Why Expression is different…
Execution-led content creation.
With professional lighting, thoughtful direction, and strategic intent, your content doesn’t feel rushed, poorly lit, or disconnected from your brand. You stop worrying about attracting misaligned clients, showing up in ways that don’t feel true to you, or spending time on content that goes nowhere.
Instead, you gain clarity around what it actually means to be visible in a way that supports your business.
Investment
Expression is offered as an ongoing monthly content creation experience designed to support consistent, business-relevant visibility.
$699 per month on a month-to-month basis
$499 per month with a 6-month commitment
The scope of assets is intentionally flexible. What we create each month is determined through strategy and aligned with your business goals, rather than locked into a preset list. This ensures the work stays relevant, useful, and supportive as your needs evolve.
Video editing and deeper strategic support are available as add-ons when required.
Expression is built to remove pressure, not add to it. We create what supports you now and adjust as you grow.
This experience is best suited for business owners who value quality execution, clarity, and sustainability over volume.
Expression can be entered on its own or alongside other experiences.
Some clients begin here to build consistency and clarity around visibility. Others step into Expression after Evolution of Identity to extend a launch, maintain momentum, or support ongoing growth.
Wherever you enter, Expression is designed to support your work in motion.
FOLLOW ALONG
@chantelledionephoto
