Winnipeg Empowerment and Boudoir Photography
The Evolution
of Identity
Identity/ī-ˈden-tə-tē/
Visibility · Leadership · Presence · Authority
The Evolution of Identity is the outward expression of leadership that’s already been lived.
It’s the moment you stop letting your work speak for you and allow yourself to be recognized as the person behind it. This experience shapes how your presence lives in the world, how you are seen, remembered, and trusted in the rooms that matter.
Alignment sits at the center of this work. Bringing your lived experience, your voice, and your leadership forward in a way that feels grounded, intentional, and unmistakably you. Your imagery becomes a natural extension of that alignment, reflecting your leadership with clarity and intention.
As an empowerment branding and portrait photographer, I work with people whose leadership has outgrown their visibility.
The core shift…
The Evolution of Identity is about allowing your leadership to be seen fully, clearly, and without hesitation.
You’ve built, led, created, and achieved things most people never will. Your work has impact and your ideas shape conversations. Your track record speaks for itself, but your public presence has yet to catch up to your level of leadership.
Until now, your achievements have lived in résumés, boardrooms, LinkedIn headlines, and quiet recognition from the people who already know what you’re capable of. This experience is the moment your presence finally rises to meet the scale of your hard work and dedication.
The Evolution of Identity is rooted in purposeful and strategic visibility. Every image is created with intention and is designed to communicate your authority, your direction, and especially the role you are stepping into. Nothing is random, nothing is trend-based, and nothing exists simply because “that’s what branding photos look like.”
This is visibility with clarity — refined, deliberate, unmistakable.
Who this experience is for
(and what it supports)
The Evolution of Self portrait experience is designed for people in seasons of change, reinvention, or personal reclamation. It often draws those who feel pulled toward boudoir photography or empowerment portraiture, not as a performance, but as a way to reconnect with themselves.
The Evolution of Self is for you if:
You’re navigating a shift in life and want to feel grounded in who you are becoming
You feel the pull to reconnect with your body and your physical presence
You’re done outsourcing your self-trust and ready to listen inward again
You want imagery that reflects strength, depth, and self-knowing, not performance
Through this experience, clients often reclaim a quieter, steadier relationship with themselves. Confidence becomes embodied rather than performed. Visibility feels intentional rather than exposed. There’s a felt sense of “I know myself again” that carries far beyond the images.
Many clients tell me they don’t just see the difference after this experience, they live it.
HOW WE EVOLVE YOUR IDENTITY
HOW WE EVOLVE YOUR IDENTITY
01. CLARITY BEFORE THE CAMERA
Every Identity experience begins with strategy.
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Before the camera ever comes out, we define:
your positioning
your message
the roles your imagery needs to support
where and how your visuals will be used
This ensures your images function as assets, not decoration.
02. INTENTIONAL CREATION
This is the highest expression of the Evolution of Identity.
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The Authority Edit is a fully guided, strategy-led branding experience designed to position you as a visible leader with depth, clarity, and influence.
Each look is built around a specific pillar of leadership, ensuring your final gallery supports:
credibility
expertise
experience
problem-solving authority
This is not volume for volume’s sake.
It is intentional creation, executed at the highest level.
03. SELECTION WITH PURPOSE
You don’t leave guessing how your images will be used.
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Your images are reviewed through the lens of strategy, not emotion alone. Together, we curate selections based on where they fit, how they function, and what they support in your business or leadership journey.
This process ensures you walk away with a gallery that feels cohesive, intentional, and immediately usable not a collection of disconnected moments.
03. BEYOND THE IMAGES
When your visuals finally match your leadership, something changes.
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ou stop explaining who you are.
People recognize it.Clients, collaborators, and audiences experience clarity before conversation. Your presence carries weight without needing justification.
This work shapes how you are seen, trusted, and remembered — not just online, but in every room you enter.
Investment
The Authority Edit Branding Experience
Begins at $5,500+taxes
The Authority Edit is the flagship Evolution of Identity experience.
It’s designed for leaders who are no longer experimenting with visibility, but defining it. For founders, executives, and professionals stepping into roles where how they are seen matters as much as what they’ve built.
This experience allows for deeper strategy, expanded creative direction, and intentional development of imagery that can support leadership across platforms, conversations, and opportunities. It’s not about capturing moments. It’s about creating assets that reflect where you are now — and where you’re going next.
Most professionals stepping into greater visibility choose to expand their experience, with typical investments landing around $7,500. This allows space for fuller creative development, additional looks, and a visual library that supports leadership, brand growth, and long-term positioning.
Details are discussed during consultation to ensure the experience aligns with your goals and the role you’re stepping into.
Scaled Identity Experiences
Not every season requires the full scope of The Authority Edit.
For those seeking strategic branding photography in a more contained format, scaled Identity experiences are available. These sessions are designed to support visibility, polish, and alignment without full repositioning.
They are best suited for:
Leadership headshots and personal brand updates
Website and LinkedIn refreshes
Professionals stepping into visibility with focus and intention
FREQUENTLY
asked QUESTIONS
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I’ll help you identify the session that aligns with your goals, style, and stage so you show up fully confident and on purpose! Book a zero pressure consultation.
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Sessions range from accessible entry points of $950+taxes to comprehensive, strategic experiences starting at $5500. I’ll work with you to find the option that fits your vision and budget.
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Yes! I offer flexible payment options to make it easier for you to invest in your brand’s visual transformation.
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Yes! Professional hair and makeup is available as an add-on to every Identity experience
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Wardrobe support varies between experiences. At the Authority Edit level I have a strategic brand stylist that will shop and style you to perfection. At the scaled level I offer wardrobe guidance along with styling on set.
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Sessions vary by experience but generally range from 30 minutes (Headshot) up to a full day for custom branding experinces. We’ll make sure there’s plenty of time to capture everything you need without feeling rushed.
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These sessions are designed to be focused, intentional, and just for you so I don’t typically allow extra people on set. If a colleague needs images too, they can absolutely be added on as a second subject (additional fee applies), but we keep the environment distraction-free so you can stay grounded and fully in your zone.
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Absolutely!! I direct every moment of the shoot to bring out your most authentic, confident self. No guesswork required.
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Fantastic! Book a discovery call to start your journey. We’ll dive into your vision and prepare for a session that truly reflects you.
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